Dean Ormonde- Digital Marketing Strategy

Digital Marketing Strategies 

What Is Digital Marketing: A Beginner's Guide 

    This week our topic was to discuss various ways businesses market their service or product online. After watching the video I've learned that online searches are extremely important to companies. Google takes into consideration web authority. The age and history of a company is very important to their chances of driving top search results and getting on the first page of google. SEO is extremely important as well. The company that made the video uses this strategy to help their clients. Key words also play a large factor in deciding where their site will end up on google. Learning exactly what key words are search the most is a very good strategy when marketing your business online. In addition to a well strategized website, a clean and aesthetically pleasing social media page is crucial to advertising. It important to research your customers and your competitors and optimize your page by appealing to your customers and being better than your competitors. This video has helped me learn that it is not enough to just post ads on your page, but it is critical to a company that they do their research and appeal to their buyers wants and needs. 

Comments

Post a Comment

Popular posts from this blog

Dean Ormonde- Visual Literacy Blog #1

Image
 Blog Post #1 I'm not exactly sure how to begin with a blog post like this, but the plan is to show and describe 5 pictures and give a reason for its significants to me.  This is a picture of me with a frog I caught in Texas. It took me longer than my cousins to catch my first frog, but I still had a lot of fun. On this day, the temperature was up to 113 degrees and when this picture was taken at 10:00 pm, it was 85 degrees. This summer my family went on vacation to Hawaii. Hawaii is filled with tons of beautiful scenery and untouched nature. I took this picture because I loved the view and wanted to remember it as best I could. I took this picture while in Texas to visit my aunt and my cousins. I always heard how the sky is bigger in Texas as well as the Sun. This picture doesn't do any justice, but this was the day I learned that everything is bigger in Texas. This is another Texas picture. I took this a Global Life stadium, the home of the Texas Rangers. The whole stadium w...
Read more

Dean Ormonde- Dove "Real Beauty" Analysis

Image
 "Real Beauty"      The Dove company is one of the most well known body care brands in the world. They are most commonly known for manufacturing skin and hair products. Dove recently aired a commercial, pleading for people to express their true and natural beauty. Their goal was to boost the confidence of those to compare themselves to models and actors they see on tv, magazines and commercials. It is also shown that much of what we call "beautiful" is fake. Dove shows a time lapse video of a model getting her make up done professionally, then the photo she takes is altered by photoshop and edited to look almost nothing like real life. Dove exposes many companies and tries t protect the self extreme of many, especially women to actively use social media. I agree with their cause. I think that much of the beauty we see and strive to look like is fake and/or altered. I think it is very important to be comfortable in your own skin and be confident in who you are and ho...
Read more