Dean Ormonde- Dove "Real Beauty" Analysis

 "Real Beauty"

Dove

    The Dove company is one of the most well known body care brands in the world. They are most commonly known for manufacturing skin and hair products. Dove recently aired a commercial, pleading for people to express their true and natural beauty. Their goal was to boost the confidence of those to compare themselves to models and actors they see on tv, magazines and commercials. It is also shown that much of what we call "beautiful" is fake. Dove shows a time lapse video of a model getting her make up done professionally, then the photo she takes is altered by photoshop and edited to look almost nothing like real life. Dove exposes many companies and tries t protect the self extreme of many, especially women to actively use social media. I agree with their cause. I think that much of the beauty we see and strive to look like is fake and/or altered. I think it is very important to be comfortable in your own skin and be confident in who you are and how to present yourself. Dove is fighting against the norm of needing to be exactly like someone else. They thrive win the idea that everyone is beautiful and "real" beauty is more beautiful than any photoshopped model. 

Comments

Popular posts from this blog

Dean Ormonde- Visual Literacy Blog #1

Dean Ormonde- Digital Marketing Strategy